Gold Benefits for Skin and Hair: Hydrates, Boosts Shine and More (2025)

Gold is no longer just for jewelry. The precious metal is now being added to beauty products and for good reason. Gold is loaded with nutrients that help with everything from redness, puffiness to dull-looking hair. And it might just be the golden ticket to making you look extra gorgeous. Read on for all the gold benefits for skin and hair—plus, the best gold skin care and hair care products to add to your routine.

Gold benefits for skin

For silky smooth skin: Gold body oil

Layers of dead, dry skin cells can leave skin feeling rough. But gold can help with that—just reach for a gold-infused body oil, like Kopari Golden Aura Body Oil. Gold’s humectant properties lock in moisture and soften skin, banishing dry patches and returning skin to its natural, supple state.

For tired eyes: Gold patches

Are puffy eyes making you look more spent than sunny? Gold eye masks, like Dermora Golden Glow Eye Mask, to the rescue. “The precious metal has anti-inflammatory compounds that alleviate swelling,” says New York City dermatologist Debra Jaliman, MD. This firms the skin and leaves your eyes looking bright and refreshed—fast.

For a calm complexion: Gold serum

To quell red, rashy skin quickly, reach for a serum made with gold, like Physician’s Formula 24-Karat Gold Collagen Oil. The anti-inflammatory metal is absorbed into skin to calm redness-causing irritation. What’s more, gold’s antibacterial properties help clear up the small bumps (or pustules) that typically come with a rosacea flare-up. Or get the same gold benefits for skin by using a face mask, like Lapcos 24K Gold Foil Premium Collagen Face Mask.

For a lit-from-with glow: Gold highlighter

Liven up dull skin with a few swipes of a gold-toned highlighter, like Pixi Beauty On-The-Glow Super Glow in Gilded Glow. The warm, light-catching hue gives skin a gorgeous glow, so your complexion shines—literally. Just dab it onto the high points of the face (the bridge of the nose, cupid’s bow, brow bones and forehead) and you’re good to glow.

Gold benefits for hair

For shiny strands: Gold hair mask

If you’ve ever been green with envy over shiny strands, it’s time to try a hair mask made with gold, like Kenra Professional Luxe Shine Mask. Packed with antioxidants, gold nourishes locks and seals hair’s cuticle for next-level luster. Plus, its antioxidants strengthen strands at the root to prevent breakage. It’s a win-win!

For thicker-looking hair: Golden highlights

Brightening up hair with gold-hued highlights can take hair from limp to luscious. That’s because pops of golden color reflect light onto hair, boosting shine and dimension for a head of hair that appears two times fuller. To get the look, opt for a golden highlight kit, like Revlon Color Effects Frost & Glow in Honey, and follow the box instructions.

Bonus: Give nails a touch of gold

Painting on a manicure that has a hint of gold will instantly elevate your look. Here’s how to get the look.

What you’ll need:

• Green polish, like essie in Willow in the Wind
• Nail foil adhesive glue, like Makartt Nail Foil Glue Gel
• Gold nail art foil paper, like Daily Charme Nail Art Foil Paper in Gold
• Clear topcoat, like Sally Hansen Insta-Dri Top Coat

Step 1: Paint nails with two coats of green polish; let dry.

Step 2: Brush nail foil adhesive glue onto nails; wait until it turns clear and feels tacky to the touch.

Step 3: Press a piece of gold foil (shiny side up) onto nails, applying varied pressure for a speckled effect, then peel off. Smooth any rough edges and seal with top coat.