The Best Self Tanner For Pale Skin (2025)

Shoutout to the pale girls who are scared to glow...We see you, we hear you, and used to be you! Finding the perfect self-tanner for fair skin, that won't make you neon orange, can be tough, especially for tanning newbies.

The Y2K era was really a horror period for self-tanning, with the orange, Oompa Loompa look absolutely trending which was not cute for anyone really. Some iconic flashbacks of Paris Hilton and Nicole Richie with their orange AF fake tans come to mind and trust us, we're cringing just as much as you.

However, rest assured, there is no such thing as an orange-looking glow with Luna Bronze, especially for our fair-skin bronzers.

When our founders initially created Luna Bronze, they were on the hunt for the best self-tanner for pale skin that was enriched with skin-smart ingredients and gave their skin a natural-looking glow, without compromising their skin's health in the sun.

So all our tanning products in the Lunaverse are designed to give you natural-looking results at all times,whether you're after a touch of glow or a deeper bronze, you can sleep easy at night knowing you won't wake up looking like an Oompa Loompa!

We've curated our list of the best fake tans for pale skin below:

After an easy-to-apply self-tanner?

Meet Glow Gradual Tanning Moisturiser

Our GG Tanning Moisturiser is the best tanning lotion for pale skin! It's a gradual tanning moisturiser that is designed for everyday use, that will develop a natural-looking glow with each application. It's also enriched with hydrating oils and Vitamins A, B & E that will leave your skin looking and feeling like a smooth operator!

Our GG is one of the lightest tanning products in the range with 2.5% DHA (naturally derived tanning active), so it's perfect for our fair skin bronzers.

After a deeper, mousse-based tanner?

Meet Eclipse Tanning Mousse

Pale skin queens, have you ever wanted that 'just came back from Europe' bronze but without the sun damage? Then get your mitts on our Eclipse Tanning Mousse!

Our Eclipse is our medium tanning mousse that will give you a bronzed glow in just 6 hours! It's olive-based which means upon application, Eclipse can have a slight green tinge, however, rest assured, when you wash her off you will be shining bright like a diamond with NO ORANGE HUES!

Eclipse contains 12% DHA, and is recommended for our intermediate-advanced bronzers who know how to GLOW. It's the best self-tanner for our fair-skin bronzers who want to look like a glowy goddess!

After a skin-smart face tanner?

Meet IllumeTanning Water

Spritz, spritz GLOW! That's how easy it is to achieve a natural tan with our IllumeTanning Mist!

Illume is our refreshing face tanner that will give you the glowing skin of your dreams. With our non-comedogenic formula, our skin mist was designed to make you glow and will not clog your pores. Spritz our Illume over the face, neck anddecolletage and watch our mist work its magic.

Tell us your fave self-tanner for your fair skin!

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